Retailers turn to technology to connect with consumers

 —  Article by JLL Staff Reporter

Rapidly evolving technology is offering retailers new ways to connect with their consumers to create a more personalized experience both in-store and online.

At this year’s International Conference of Shopping Centers conference in Las Vegas at the end of May new digital innovations were top talking points within the retail real estate community. Their verdict? With more touch points than ever, retailers need to embrace social media and technology to create the ultimate customer experience.

Watch the video to find out more about the rise of technology in retail.

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